![]() If that results in new followers, it’s worth it for me. Speaking for myself, I am okay with people sharing my work on social media, as long as they credit me properly and clearly (with my clearly in the description of the post) and it’s not to promote their own product/business/etc, but solely about the fact that they like my work. With social media (Instagram, Twitter, Facebook, etc.) nowadays a lot of creators allow others to repost their work on their social media channels, in the hopes of getting new followers and, fingers crossed, new clients! I promise you: most creatives love that! Social media Or even better: hire them to create something especially for your business. That buys them time to create new work and you actually are helping someone to make a living. It most likely has value to their brand, otherwise they wouldn’t share it. There’s always a reason why a business shares images by others. If you own a business and want to use something you found online: contact the creator. The first one isn’t the same as fair-use though, please keep in mind. In many countries there is something called ‘the right to quote content’, and in the US you have ‘fair-use’. Especially Youtube-videos, Facebook posts, Tweets and Instagram-posts are incredibly easy to embed. ![]() This is a legal way of using content found online. If you need something quick or you don’t want to ask, you can decide embedding the image or video (only for online). Using the image without permission means you are break the law and if the original maker finds out, they’re in their full right to claim a compensation for this. If you can’t find the original maker, or they don’t respond to your request: do not use the image. ![]() Wait until they respond and give you permission. Send the maker a message or email and let them know what you will be using it for. Yes, it might take some time (maybe 10 minutes) but if you want to use it, make an effort. If you have found it elsewhere, use Google Reverse Image search to track down the maker. Sometimes it’s easy because you saw the image on the website or social media account of the maker. But to use those images, you need permission.įirst, find out who the maker is. If you own a magazine, blog, website or any other kind of platform in need of some images to fill it, the internet may seem like a big candy shop of images. How to use images you found online in a legal way That’s why the copyright law exists: it is there to protect the artist and their work. But because my illustration style is quite recognizable to those who know it, some people assumed I worked together with those companies. My work has been shared by companies and organisations who’s causes I don’t support, or I didn’t have an agreement with. Crediting might seem enough to you but you’re not the one who gets to decide what the artist wants as ‘payment’. The reasons vary because every artist is a human being and has their own thoughts. Why crediting an artist doesn’t make usage legalĬrediting an artist might seem a fair payment but not every artist wants exposure for their work, or wants to be associated with certain brands, companies, etc. The creator is allowed to ask for a settlement for the damage done. If you do use an image or work you found online without written permission of the creator, you are breaking the law. That means you can’t use it without permission. Only the creator/owner of the work is allowed to decide what his/her work is used for. Every citizen in a country that has signed the Berne Convention Agreement has to keep to this law. Once created it’s automatically copyrighted and the creator is not required to do anything more to assure this. This can be a photo, poem, novel, illustration, art, etc. But what is copyright? In short, copyright is a law that gives a creator ownership over anything they create. It’s not rocket science □ So, let’s dive into it deeper now! Copyright and the lawīasically every image you see online, whether it’s a photo, an illustration, logo, drawing, etc. ![]() So, this is for both sides: the creator and the user.īut before getting into the nitty-gritty, let me explain in just one sentence what the rule (and law) is: You can not use an image you found on the internet without permission of the copyright owner. The second reason is that it’s good for people that use images from the internet to know what they’re dealing with and that it can cost a lot of money if you don’t use it correctly. One is that the work of an artist is their livelihood and needs to be respected in order for them to earn a living. Why I am writing this blog post? Two reasons. I’ve already written a post on what to do when you’re work gets used (stolen) without your permission last year, but as it still happens to me and other illustrators so many times I think it’s time to bring this topic up again and dive in a bit deeper. ![]()
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